Digital Gift Cards

Printfection is a swag management platform that simplifies the buying, managing, and distribution of swag and branded merchandise. The company was later acquired by Custom Ink, another swag supplier.

Company

Printfection

Business Model

B2B SaaS

Industry

Strategic Gifting

Problem

Printfection faced challenges with increasing costs for sending physical swag internationally and the need for a more flexible way to express gratitude or provide incentives for attending online events. To address this, they developed a new feature called Digital Gift Cards, allowing users to purchase digital gift cards from various retailers.

Objectives

Objectives included reducing shipping costs, enhancing user experience, and decreasing customer churn. The design process involved thorough research, collaboration, and evaluation of gift card vendors, ultimately selecting Tango Card. Key features of the Digital Gift Cards included retailer selection, denomination options, easy integration with existing functionality, and global accessibility. Usability testing yielded positive feedback, with users appreciating the convenience and flexibility of the new feature.

Workflow

SCENARIO 1

Gift Cards (ad-hoc)

Ability to send a-la-carte or bulk send via spreadsheet-style form.

SCENARIO 2

Included in Giveaways

Since adequate inventory is a key component of a successful campaign, we implemented a global alert to notify users about low inventory.

SCENARIO 3

Included in Kits

Since adequate inventory is a key component of a successful campaign, we implemented a global alert to notify users about low inventory.

Conclusion

The Digital Gift Cards feature successfully addresses user pain points, adds value to the Printfection platform, and aligns with user preferences. This case study demonstrates the positive impact of user-centered design, collaboration, and iterative development in creating a feature that not only meets business objectives but also enhances the overall user experience. The success of this feature showcases Printfection's commitment to innovation and customer satisfaction.

📍Based in Denver, CO

📍Based in Denver, CO

📍Based in Denver, CO